State of Channel 2022, Year 2, Edition II.

Sherpa CEO Tom Perry’s reflections of the State of Channel in 2021/22. This report discusses key themes that the Sherpa strategy & operational teams have identified amongst our client base of 40+ global technology vendors.

  • Channel First Channel Only
  • PRM Land Grab
  • From Leads to Full Marketing Enablement
  • Always-on Recruitment
  • Marketplaces
  • Incentivizing the Individual
State of the Channel
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