Channel Marketing Events & Meet Ups

Frequent collaborations and discussions on challenges faced within Channel Transformation is one of the most valuable ways to share information.  We frequently run events – from roundtable discussions to virtual webinars – where we share the latest insights, best practice and thought leadership, and host conversations with senior leaders across Vendors and their Partners.

Our upcoming events will be shared here, along with on-demand content, write-ups and summaries of previously hosted conversations in case you missed out.

On Demand: Does your MDF give you a competitive edge?

Discover how our own Bradley Forsdick and The Sherpa Group’s Pascale Smith see the current state of Marketing Development Funds and how Vendors can gain a competitive edge by better utilising this huge investment to drive Partner growth.

On Demand: State of Channel panel discussion

Watch our State of Channel panel discussion chaired by Forrester’s Principal Analyst Jay McBain. Jay is one of the most visible and respected thought leaders in the global Channel, he was joined by a panel of VP level Channel Leaders

On Demand: Surely not the same MDF Plan? Time for a rethink!

Our new Interactive webinar series saw a deep dive into Partner MDF and marketing planning and ideas. We discussed ways to bring structure around MDF allocation and management, increase partner engagement and gain more visibility of MDF ROI.

Register for future events

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