from Sherpa.

We are a team of experts, all true Channel people, who can create, manage and measure Partner programs that deliver, globally.

We work with some of the biggest names in tech

We focus on enabling them to evolve their Channel Partnerships. We are Channel people, through and through.

We have used our in-depth Channel expertise and understanding to develop PartnerActivate.

Built from the ground up to address common problems in Channel management and deliver a clever, scalable and connected solution to engage and activate Partners with maximum efficiency. Find out more about our solutions. 

About The Sherpa Group

Award-winning high growth Channel agency


We are a team of experts, all true Channel People who can create, manage and measure Partner programs that deliver globally.  

An award-winning, high growth Channel agency supporting global companies in Channel transformation.


Channel is too often managed in a divergent and ad hoc way. Our philosophy is based on creating properly structured and aligned strategies, management programs, and measurement, to give you a clear path to a successful Channel.


We are a team of experts, all true channel people, recruited exclusively from tech firms, agencies and the channel to ensure we can create, manage and measure Partner programmes that deliver, globally.

Where we operate


We are proud to have a truly global reach, operating in multiple regions and languages. We are in the world to support tech brands with an ever-evolving Partner ecosystem in what can be a complicated and challenging environment – different markets, different Partner types, new commercial models, new geographies.
Constant growth requires a knowledgable team of experts to guide you toward maximum value Partnerships.
If you’d like guidance on how to transform your channel strategy or execution, whether that’s just an initial chat to get you on your way, or the whole journey from strategy planning to implementation, we’d love to hear from you.