On Demand Webinar:

Surely not the same Marketing Development Fund Plan?

Surely not the same MDF Plan? Time for a rethink!


Our new Interactive webinar series saw a deep dive into Partner MDF and marketing planning and ideas. We discussed ways to bring structure around MDF allocation and management, increase partner engagement and gain more visibility of MDF ROI.

Led by Pascale Smith, Director at Sherpa, we were joined by a panel of distinguished, leading experts; Zuleika Philips, UK&I Channel Leader, Zoom and Rob Reynolds, Head of EMEA Channel & Tech Partner Marketing, Verizon.

What will you take away from this webinar?

  • Learn how to increase your MDF ROI with a fresh approach
  • Blueprint to assist you in aligning your MDF with your overall strategy
  • Shared experiences, knowledge and insights from leading technology Vendors
  • Insights to help your Partners to grow quicker

Featured Speakers

Zuleika Philips, UK&I Channel Leader, Zoom

Rob Reynolds, Head of EMEA Channel & Tech Partner Marketing, Verizon

Pascale Smith, Director, The Sherpa Group